At The Franchise Guy, we bring firsthand experience — not just from advising
After one Google search, it’s easy to understand why so many people never move forward with
owning a franchise. With over 3,000 brands out there, the decision process can feel overwhelming and paralyzing. That’s why one of the most powerful choices a future franchisee can make is to work with someone who’s been in their shoes — and successfully walked the path.
“If you want to go somewhere, it is best to find someone who has already been
there.” – Robert Kiyosaki
Raphael knows that journey well. A former multi-unit franchise owner turned trusted franchise consultant, Raphael built his career from the ground up — starting behind the counter of his Subway stores, where he spent 7+ years learning the business inside and out. He didn’t just
read about operations and customer experience — he lived it. That hands-on experience is what separates him from many other consultants in the space.
Today, Raphael serves as a corporate franchise business consultant for The UPS Store, advising 48 franchise centers that produce over $37 million in annual sales. His work includes helping franchisees maximize profit, streamline operations, and develop the mindset needed for long-term success.
But Raphael’s real passion lies in helping first-time entrepreneurs make confident, informed
decisions about franchise ownership. He knows how critical it is to align a brand not only with
your financial goals — but with your lifestyle, family, and personal values.
“I’ve seen too many people jump into the wrong franchise because they didn’t know what to look for — and I’ve been there myself. That’s why I launched The Franchise Guy — to be the guide I wish I had when I started.
Whether you’re a corporate professional looking for a way out, or someone ready to start your
first business, I’m here to walk you through the process step by step. My goal is to help you find
a franchise that truly fits — and show you how to build a business that works for your life, not
just your bank account.
